Élite school for retail professionals

The Shop Academy makes retail professionals fit for the POS.
As the “élite school for retail professionals” the Umdasch Shop Academy has developed into a leading provider of seminars and other specialist events in the German-speaking region and beyond. The focus of the content lies quite clearly at the POS, in other words on topics relating to the sales location. The programme includes approx. 60 to 80 events per year in three formats. Apart from a few very special seminar highlights we also arrange customer specific seminars, a field which is being developed to meet the growing demand.

The radius of action of this institute of further education established by UMDASCH Shopfitting is being systematically extended beyond the German-speaking region. Well-known top European lecturers, practice-related content, first-class organisation and an outstanding cost-effectiveness ratio characterise the events of the Shop Academy.
space for facts
  • No. of participants at Shop
    Academy events annually:
    approx. 3,000
  • Events per year: 60 – 80 (including
    customer-specific seminars)
  • Event locations per year:
    15 in 7 countries
  • Destinations of the expedition
    “In 18 Tagen um die Welt”
    (Around the World in 18 Days):
    Frankfurt / Main, Miami, Allure of
    the Seas, Los Angeles, Macau,
    Hong Kong, Singapore, Abu Dhabi
    and Dubai
  • Lectures at “DIE KUNST DER
    INSZENIERUNG” (STAGECRAFT IN
    RETAILING) (selection): Sir David
    Chipperfield, Max Hollein, Claus
    Peymann, Stefan Ruzowitzky,
    Peter Sloterdijk and Sarah Wiener