Integral store branding through practice-oriented experts.

The core competence of the service area Shop Consult is the integral development of shop concepts – known in the trade as Store Branding. The brand identity always forms the basis for the individual phases of the overall process: Concept – Design – Planning. An interdisciplinary team comprising over 45 experts in three countries – retail professionals, architects and designers – ensure that the shops created communicate the brand values which are exactly relevant to the target group in question.

The store-branding process developed by our professional consultants consists of three core modules, which can each be booked separately if required. Through the brand analysis and definition of the brand orientation towards target group and market segmentation the fundamental accents for a successful store concept are set. Further strategic markers are the design of the atmosphere at the POS, and based on that the basic design idea and then finally the store planning.