Shop Consult
Design
The brand is always the crucial basis for our activities.
As a three-dimensional brand experience a store is irreplaceable. The brand briefing of the concept phase is then implemented visually by our design team. A plan of the store is created by combining the design idea and the mood concept with the 3D representation, right down to the communication at the POS. Thus a setting for a retail world is developed according to classic marketing principles.
01 design idea
- design briefing
- mood concept
- room development / zone concept
- definition of branding elements
- design of public presentation
02 design sketch
- floor plan concept
- definition of product range areas
- design of all furnishing elements
- colour and material concept
- planning of floor, ceiling, lighting etc.
03 detail planning
- detailed design of draft ground plan
- specification of all furnishing components
- façade planning
04 pos communication
- advertisement / graphic design
- guidance system
- product labelling
- communication staff / customer
- digital media at the POS
05 visual merchandising
- definition of product images
- VM guideline and variations
- photo concept
- decoration items
06 storebook
- manual with all contents regarding store design
- prototype store / SIS
- furniture catalogue
- materials
- prototype lighting planning with type description
© UMDASCH Shopfitting Group
Josef Umdasch Platz 1, 3300 Amstetten, Austria
T +43 7472 605 0, F +43 7472 634 87
Josef Umdasch Platz 1, 3300 Amstetten, Austria
T +43 7472 605 0, F +43 7472 634 87