The subject of lighting as a design element and shelf lighting gained a fresh impetus with the revolutionary development of LED. Increasing numbers of stores are changing over to the use of deliberate lighting effects in order to guide customers and to persuade them to succumb to the impulse to purchase. BasixxLED is an impressive result of the synergy between energy-saving and functional lighting. The integrated power rail in the shelf upright is invisible and specially designed for the modular Basixx system series. This innovative development of a specific shelf lighting system can be employed throughout the industry and is exclusively distributed by Umdasch Shopfitting.