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Up to date, time-saving and cost-effective: the price and product information of the future is called Electronic Shelf Labeling (ESL). E-paper displays mounted directly onto the shelves permit the automatic labeling of products with prices and information. Price security at all times, together with a speedy reaction to price changes and the provision of additional information are just some of the advantages of these labels. They are in continuous communication with the retailer’s product management system by radio and ensure uniform price labeling, also throughout different branches.


With the ESL.inclusive solution developed by Umdasch Shopfitting there are far more advantages than with conventional systems. ESL.inclusive features labels securely fixed to the shelving, an environmentally friendly power supply via the shelving uprights and a continuous closed facing panel. Existing shelves can be easily upgraded. Additional features such as LED lighting, beacons or NFC (Near Field Communication) are also available.



  • Longer operating life of the tag due to the elimination of conventional lithium ion batteries.
  • Intelligent electrification via battery pack or shelf upright.
  • Fast and simple attachment of ESL tags to existing shelves.
  • Attractive design due to a continuous closed facing.
  • Bar and Tag available in several colour variations.
  • Fixed positioning ensures no undesired displacement or detachment of the tags.


Produktblatt ESL.inclusive